engleski

Analysis of the Application of Information and Communication Technologies in Product Promotion and Sales

Recent development of information and communication technologies increases the possibility of efficiency promotion and sale of products on the market. Web 2.0. technology based on HTML5 language allows customizing content for all currently available mobile devices that enables it. The above mentioned technology allows also, through its benefits, more effective overview of the content on the Internet browsers what makes the products and services more competitive. The paper is showing shaping the company's business model for the promotion and sale of dairy products. Based on the defined business model, the possibility of using information and communication technologies for business improvement is analyzed. Also, an example of the application of information and communication technologies in a defined business model is shown.

Web 2.0.; HTML5; e-bussiness; B2C; B2B

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