engleski

A Delphi study on internal communication in Europe

Internal communication is among the top five responsibility areas of public relations practitioners. This is a consistent finding of empirical studies in Europe and in the USA. In the UK, practitioners in internal communication organized in an independent Institute of Internal Communication (www.ioic.org.uk/), separate from the Chartered Institute of Public Relations (www.cipr.co.uk/). Together with practitioners from ten other European countries they operate a federation of internal communication associations in Europe (FEIEA - www.feiea.com/). There seems to be a tendency to differentiate and separate internal communication practice from the public relations body. To confirm or to refute this observation, a Delphi study is in progress with the leaders of the member associations of the FEIEA. The Delphi study is trying to articulate self-understanding of the internal communication practice in Europe. The paper reports the results of the Delphi study on internal communication among leaders of European internal communicators‘ associations on their representation of the internal communication practice.

delphi study; internal communication

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