engleski

Identification and analysis of cultural event stakeholders in a tourism destination: case study of „TeTa - teran and truffle festival

The premises underlying this paper are: (1) that a tourism destination is an amalgam of six elements – the so-called 6 As (Attractions, Amenities, Accessibility, Available Packages, Activities, Ancillary Services) ; and (2) that sustainable development of a tourism destination can be achieved through the application of strategic management. Given the fact that events are an important source of attractions of tourism destinations in contemporary tourism, the authors are of the opinion that an appropriate event management is essential for sustainable development of tourism destinations. Although the event management process in tourism destinations includes a series of inter-connected activities, the purpose of this paper is to analyse theoretically and to study empirically only two activities in the process: identification of event stakeholders and analysis of the identified stakeholders’ opinions on the event. Namely, the said activities are a prerequisite for a mutual alignment of the event stakeholders’ goals and needs. Identification of weaknesses of this specific event as a first phase in the process of quality improvement is the research problem of this paper. The authors conducted the empirical part of the research by applying the case study method. They analysed the “TeTa – Teran and Truffle Festival”, as an example of a cultural event. The conducted research has multiple benefits, both of theoretical and applicative relevance.

tourism destination, cultural events, strategic management, event stakeholders

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