Socially Responsible Consumer Behaviour (CROSBI ID 624868)
Prilog sa skupa u časopisu | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Kos Kavran, Andrijana ; Cerović, Ljerka ; Jelušić, Adriana
engleski
Socially Responsible Consumer Behaviour
The purpose of this paper is to examine the concept of social responsibility and to contribute to understanding of socially responsible consumer behaviour, that is, to determine the connection between certain models of behaviour of socially responsible consumers and movement of their income. The paper uses existing knowledge in the field of consumer preferences and utility, altruism and responsibility of an individual towards society and community. Methodologically, the paper relies on the consumer behaviour measurement scales of other researchers and TPB theory of human behaviour. The paper defines three dimensions of consumer social responsibility, socially responsible investment, green products, and good consumers, deepening the understanding of consumers social responsibility as qualitative basis for further scientific research, confirming the main scientific hypothesis of paper, and rejects the research hypothesis about positive correlation between consumers income and their willingness to allocate income for products of socially responsible companies.
Consumer Behaviour ; Social Responsibility ; Altruism ; Measurement Scales ; Income
Zbornik indeksiran u EBSCO, Thomson Reuters Web of Science, EconPapers
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Podaci o prilogu
703-712.
2015.
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objavljeno
Podaci o matičnoj publikaciji
Mašek Tonković, Anka
Osijek: University Josip Juraj Strossmayer in Osijek, Faculty of Economics in Osijek
1848-9559
Podaci o skupu
4th International Scientific Symposium "Economy of Eastern Croatia - Vision and Growth”
predavanje
21.05.2015-23.05.2015
Osijek, Hrvatska
Povezanost rada
Ekonomija