Paradigm of Digital Communication: The Potential of Multiple Science Script (CROSBI ID 624891)
Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Horvat, Jasna ; Mijoč, Josipa ; Tomašević, Nives
engleski
Paradigm of Digital Communication: The Potential of Multiple Science Script
The information age is characterized by interactivity in the production and consumption of digital information, leading to the dominance of interactive media, which have been developing at an increasingly high speed and introducing new communication rules, strategies and routines. Due to fast exchange of information, massages have become shorter and new communication signs have been developed (e.g. emoticons), thus making communication even faster. By designating the Glagolitic script as intangible cultural heritage (Decision of the Ministry of Culture dated 7 February 2014), it officially became the medium of “other media”, i.e. the source of creative ideas for both science and art. Based on the above, the authors of this paper examine the semiotic potential of the Glagolitic script categorising it: a) as the potential of the script which conveyed three messages (graphemic, numeric and symbolic) with a single sign, b) as the potential of the script, which, in itself, is “the script with a message” (of Christianity). The authors have proposed the hypothesis that the Glagolitic script holds a certain media potential that could be interesting to the modern media as a source of new cultural products (literature, music, movies, etc.) or a source of communication experiences for introducing new digital media communication trends. The aim of this paper is to identify the characteristics of the Glagolitic script, as intangible cultural heritage, on which the information age media (and thus communication) can rely as a source.
Glagolitic script; media; mediamatics; information age; communication; emoticons; product of cultural industry
Indexed in: Web of Science (Thomson Reuters), EBSCOhost, EconPapers,
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Podaci o prilogu
325-340.
2015.
objavljeno
Podaci o matičnoj publikaciji
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Mašek Tonković, Anka
Osijek: Sveučilište Josipa Jurja Strossmayera u Osijeku
Podaci o skupu
4. Međunarodni znanstveni simpozij Gospodarstvo istočne Hrvatske - vizija i razvoj
predavanje
21.05.2015-23.05.2015
Osijek, Hrvatska