engleski

To do, to have, or to save? Well-being and materialism as predictors of financial investment - Croatian case

Research suggests that people are happier if they spend money on experiential purchases such as travel, rather than on material purchases. This study examined the predictive values of wellbeing variables and materialism for the persons’ financial investments into savings, experiential or material purchases. Subjects were a representative sample of Croatian citizens (N=1000, 51% women). The reported their life satisfaction, and completed Personal Wellbeing Index (which includes satisfaction with 7 life domains: material status, health, achievement, relationships, safety, community and future security), and a materialism scale. Also, they reported how they would spend their extra money either in experiential purchases, in material purchases or putting into savings. While controlling for gender, age, and income, hierarchical regression analyses showed that being younger, with higher income, satisfied with the life as a whole and satisfied with their achievements were the strongest predictors of experiential purchases. People who would invest in material purchases were younger and more materialistic than their counterparts. People who would rather save their money were older, with lower income, and less materialistic than their counterparts. Economic and cultural environments are discussed as possible contextual influences for how people choose to spend or save their money

happiness; materialism; investment; purchase

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