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Strategic Analysis of Croatian Construction Industry

The construction industry has always been closely connected with social and economic activities in each country. The importance of Croatian construction sector for the entire economy is expressed in all significant sector indicators. The purpose of this paper is to give a brief view of Croatian construction, especially in recent years when global crises affected the entire national economy. The main goal of this paper is to analyze strategic perspectives of construction industry in Croatia. To achieve this goal, authors made strategic analysis of construction industry and paper presents results of this analysis – PEST analysis and Porter’s five competitive forces model. At the end, authors give directions of future strategic development of construction industry in Croatia.

strategic analysis; construction industry; PEST analysis; Porter’s five forces model

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