Analiza reklamnih poruka za prehrambene proizvode namijenjene djeci (CROSBI ID 397441)
Ocjenski rad | sveučilišni preddiplomski završni rad
Podaci o odgovornosti
Ivančić, Ana Lana
Šatalić, Zvonimir
hrvatski
Analiza reklamnih poruka za prehrambene proizvode namijenjene djeci
The aim of this study was to determine the number and quality of advertisements for food products intended for children that appear in various media: 1) television (national and commercial), 2) newspapers (daily newspapers, specialized magazines for mothers and magazines of general content), and the 3) Internet portals (general and specialized content). In the specialized bimonthly magazines for mothers there is only 2.4% of advertising for milk and milk products, and 17.7% for dehydrated baby food that is not cooked before use. In magazine of general content prevailed advertisements for meat (3.7%) and confectionery products (2.6%). On national television the most advertised products are soft drinks (17.7) and water (41.2%), while on the commercial television morning program there were not advertising of food products for children. At a specialized Internet portal prevailed advertisements for dehydrated baby food that is not cooked before use. Current situation regarding food advertisement for children at various media could be improved by following advice provided by the World Health Organization.
brza hrana; djeca; reklame; nutritivna gustoća; energetska gustoća
nije evidentirano
engleski
Analysis of advertising for food products aimed at children
nije evidentirano
fast food; children; advertising; nutrient density; energy density
nije evidentirano
Podaci o izdanju
35
09.09.2015.
obranjeno
Podaci o ustanovi koja je dodijelila akademski stupanj
Prehrambeno-biotehnološki fakultet
Zagreb