USE OF ELECTRONIC AND PRINT MEDIA FOR THE PURPOSE OF PROMOTING FURNITURE AND WOOD PRODUCTS IN CERTAIN SEE COUNTRIES (CROSBI ID 627798)
Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Petrović, Slavica ; Jelačić, Denis ; Oblak, Leon
engleski
USE OF ELECTRONIC AND PRINT MEDIA FOR THE PURPOSE OF PROMOTING FURNITURE AND WOOD PRODUCTS IN CERTAIN SEE COUNTRIES
The paper presents research results of the scope of promoting furniture and wood products in print and electronic media. Beside the market in Serbia, the research included the markets in Slovenia and Croatia as well, which enabled the conducting of comparative analysis of the obtained results for promoting these products in the three stated countries. Research results showed that, although production of furniture and wood products is an important branch of industry in all analyzed countries, media space given to these products is significantly lower than the space given to certain other product categories.
furniture; wood products; promotion; electronic media; print media
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Podaci o prilogu
203-208.
2015.
objavljeno
Podaci o matičnoj publikaciji
Jelačić, Denis
Mlini : Dubrovnik: WoodEMA, i.a.
978-953-57822-4-7
Podaci o skupu
Wood processing and furniture manufacturing challenges on the world market - WoodEMA 2015
predavanje
07.10.2015-09.10.2015
Mlini, Hrvatska; Dubrovnik, Hrvatska