The role of prosodic features in the analysis of multimodal argumentation (CROSBI ID 54694)
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Podaci o odgovornosti
Kišiček, Gabrijela
engleski
The role of prosodic features in the analysis of multimodal argumentation
: This paper aims to contribute to our understanding of multi-modal argumentation by examining the role of prosodic features in persuasive messages. Standard analyses of advertisements already assign a key role to visuals in understanding, reconstructing and assessing the argument. I present reconstructions of TV commercials that take into account verbal, visual and prosodic components. Because prosodic features are here especially relevant to reinforcing the argumentation, they should not be neglected in argumentation analysis.
argumentation, multimodal discourse, nonverbal communication, prosodic features
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Podaci o prilogu
730-741.
objavljeno
Podaci o knjizi
Proceedings of the 8th International Conference of the International Society for the Study of Arrgumentation
Garssen, B., Godden, D., Mitchell, G., Snoek Henkemas, F.
Amsterdam: Sic Sat
2014.
978-90-361-0450-0