engleski

Cooperation Patterns in the Tourism Business: The Case of Poland

The aim of this paper is to foster discussion on the issue of cooperation patterns typical for the supply side of the tourism market. Poland is used as a case study and an email survey was conducted in order to gather the relevant information from Polish tourist companies, mostly SMEs. The data obtained are analyzed using multivariate statistical techniques: factor analysis and logistic regression. Aside from cooperation between tourism firms, attention is also paid to relations between tourism firms and their partners in other sectors of the economy. The authors argue that there are certain characteristic groups of partners with which companies operating on the tourism market usually cooperate. The study also found that the size of a company affects its ability to cooperate with particular groups of partners.

cooperation patterns; business; tourism; factor analysis; logistic regression

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