hrvatski

Korporativne vrijednosti i društveno odgovorno poslovanje

Companies and institutions today are confronting a rapidly changing environment, shaped by forces as the digital network revolution, reality of the global economy and the rise of a number of new stakeholders. In order for organizations to control their identities and value propositions, they have to face the four key challenges: definition and activation of core values in new ways ; management of integrated, multi-stakeholder relationships ; people empowerment with “new media” skills and tools and conscious building and managing trust. This is the Building Belief Model for Activating Corporate Character and Authentic Advocacy, which had been published as a result of an extensive global research by Arthur W. Page Society in the USA. As a follow up, the model was tested among twenty-five Fortune 50 companies to explore the role of values in developing the corporate character. These results are applied here in a different, national context. Steps to define, activate and align values across their enterprises as outlined by the Arthur W. Page research, are investigated on a sample of five Croatian companies, winners of the Award in Corporate Social Responsibility awarded by the Croatian Chamber of Commerce. It is a qualitative research aiming to map the relation of activating responsible business values and a sustainability- related performance as measured by the corporate responsibility index.

korporativni karakter ; korporativne vrijednosti ; povjerenje ; društveno odgovorno poslovanje ; održivost

Rad na skupu s medjunarodnom recenzijom objavljen u cjelosti