engleski

Creativity in Bussiness Communication

The word creativity, nowadays, is used very often. It means the creation of something new, different from the former. Today there is no organization which finds suitable solutions to foster a creative business climate ; significant attention is given to the creativity in business – with emphases at creativity at business communication. Successful companies value creative communication among their employees and associates, and numerous techniques are used to stimulate it. The goal of research is to determine the effectiveness of creative communication within organizations, and to determine the success of communication. The key question in this study is how organizations perceive the creativity of employees, and under what conditions give greater chances to the creative employees, and are they even recognized? The survey was conducted randomly during the month of April 2014, on a sample of 112 respondents, employees of various companies in Croatia. The survey instrument was a questionnaire which, in addition to demographic data relevant to the needs of the research included the opinions and attitudes of creativity in business communication. The study showed that potential employees in Croatian companies were under- utilized, and that employers insufficiently encouraged and stimulated their employees, and sometimes they did not even recognize creative individuals.

business communication ; creativity ; creative communication ; motivation ; reward

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