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VALUATING WINE BRANDS USING THE BRAND FINANCE METHOD A CASE STUDY (CROSBI ID 629585)

Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija

(Tolušić, Zdravko ; Odobašić, Sandra ; Tolušić, Marija) VALUATING WINE BRANDS USING THE BRAND FINANCE METHOD A CASE STUDY // Interdisziplinäre Managementforschung / (Barković, Dražen ; Runzheimer, Bodo) (ur.). 2015. str. 1106-1115

Podaci o odgovornosti

(Tolušić, Zdravko ; Odobašić, Sandra ; Tolušić, Marija)

engleski

VALUATING WINE BRANDS USING THE BRAND FINANCE METHOD A CASE STUDY

Brand is a specific intagible asset which is nowadays in many companies one of the most important assets, in particular because of the economic and financial effects that brands have. Brands influence not only consumers choice, the employees and investors, but also public authorities and the general public. In the world of endless possibilities, such an impact is of utmost importance for markets success and will provide added value to shareholders. This is the reason why strategic decision - making of the management is increasingly focused on value growth asset management. Moreover, brands are specific since in many cases they outlive their companies and have a number of different owners during their life-cycle. However, brands have to be not only identified, but also valuated.

(valuating brands; intangible assets; market successprofitability of business; company value)

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Podaci o prilogu

1106-1115.

2015.

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objavljeno

Podaci o matičnoj publikaciji

INTERDISCIPLINARY MANAGEMENT RESEARCH IX

(Barković, Dražen ; Runzheimer, Bodo)

Opatija:

1847-0408

Podaci o skupu

INTERDISCIPLINARY MANAGEMENT RESEARCH IX

predavanje

14.05.2015-16.05.2015

Opatija, Hrvatska

Povezanost rada

Ekonomija