Wine consumer traits (CROSBI ID 222624)
Prilog u časopisu | prethodno priopćenje | međunarodna recenzija
Podaci o odgovornosti
Meler, Marcel ; Horvat, Đuro ; Kristić, Jelena
engleski
Wine consumer traits
It is essential to attain solidity inside the triangle: experience – satisfaction – and loyalty of wine consumers. However, for this to be achieved, it is necessary to understand wine consumer traits, which is the central objective of this paper. This paper thus lays out the demographic, socio-economic, and psychological traits of wine consumers, followed by the possible categorisations of wine consumers, and finally, types of wine consumer loyalty.
wine consumers ; wine marketing ; strategy of wine development ; the Republic of Croatia
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