engleski

Customer Value Amongst Wellness Tourists

Customer value presents an excellent concept for marketing in tourism. Wellness tourism is focused on achieving well-being, so by examining the relationship between the customer value and motivational factors or attributes of wellness hotels this research achieves a contribution to the overall conference theme. This research focuses on guests’ perspective of customer value in wellness hotels, so results highlight important issues in this relationship which may enable improvements in host-guest interactions.

customer value; marketing in tourism; wellness tourism

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