engleski

E-business customer relationship and perception improvement based on process oriented applications

Effective Customer relationship presupposes proper support through information and communications technology as well as through an effective management system. An effective management system consists of various management tools, which are among others dealing with organizational performance measurement. A performance measurement method called Balanced scorecard has virtually become a synonym for management by performance measurement. Balanced scorecard has been devised as a means of transforming the organizational vision and strategy into a concrete set of activities. In this paper, we consider its application for e-business Customer relationship and perception improvement based on process- oriented applications.

E-Business ; Customer relationship improvement ; Process oriented applications

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