engleski

From idea to business venture (in pharmaceutical industry)

Entrepreneurial process is the road from business idea to business venture. Quite often, the decision to create a new venture is made without a prior feasibility analysis of the business idea, which means evaluation whether or not the business idea is really a good business opportunity that has potential to be developed into a successful business venture. The consequence of such a decision is very often failure of the business venture that brings huge costs (financial and emotional), which could have been avoided with a careful planning process. This article analyses the feasibility of a business idea in pharmaceutical industry – pharmacist activity (pharmacy). From the decision to become an entrepreneur, through developing the business idea and developing that idea towards entrepreneurial venture, this article is focused on feasibility analysis of the business idea, business plan development and analysis of the industry as an important component in the process of new venture creation. Along with the theoretical framework, this article offers an example of practical development of a business idea through business plan development and risk analysis of creation of a new pharmacy. This article also covers analysis of the situation in the pharmaceutical industry in Croatia, which, in this case was crucial for making the decision to create a business venture.

entrepreneurship, entrepreneurial process, pharmaceutical industry, Croatia

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