engleski

Reinventing Urban Landscape: 21st-Century Data- Scape Alteration

How can we keep pace with the times and avoid losing the genius loci in the process? Contemporary cities and towns need to be in interaction with people in order for public spaces to be vivid, active and pulsate with urban beat. We are exploring what urban landscape is nowadays in terms of walkspace and walkscape and ways in which it is possible for this landscape to interact with new technologies? Through historical review we analyze the concept of walkspace and walkscape in the cities. Possibilities of using Web 2.0 technologies are displayed through a variety of contemporary interventions and experiments in space. Case study deals with reinventing urban space in the town of Samobor, Croatia - located west of the state capital Zagreb. The goal is to award new, fresh spirit to the town with strong historical heritage and character, in order to prevent losing its identity as a tourist town by becoming mundane in this time of new technologies. In this way small town can survive and strive in the age of globalization and pop cultural transformation. Without forgetting their past, towns can now prosper in the 21st century lifestyle and new technologies can, without depleting the town’s identity, help us to strengthen it and make it more perceptible and interactive. The final result of this research is a ‘Landscape Loop’ concept derived from permutations of routes and walks through urban space, displaying town’s distinct values. Existing spaces are transformed by technology, utilizing Web 2.0 technologies via cell phones. Voids in urban public spaces are revived, phone creates images and stories displayed only in virtual reality, but coexisting in parallel with historical town of Samobor. ‘Landscape Loop’ can merge town and pop culture into contemporary urban landscape, thus making strong city branding in these times of change.

Urban landscape, Web 2.0 technologies, Croatia, Samobor, landscape loop.

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