Journalists and public relations specialists: a coorientational analysis (CROSBI ID 225750)
Prilog u časopisu | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Tkalac Verčič, Ana ; Colić, Violeta
engleski
Journalists and public relations specialists: a coorientational analysis
In a rapidly changing media landscape, the question is - how are technological, economic and political developments affecting journalism and public relations? Is the relationship between these long-term “frenemies” changing? How are they adapting to find new positions in a confusing new digitalized world? Some scholars predict that such changes of position present a threat to the communications field in general (Mellado & Hanusch, 2011). Here we try to explore this issue further.
public relations ; public relations specialists ; journalists ; coorientation
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