engleski

Tour operators and destination safety

Tour operators today play a very important role in creating the images of destinations. In this global capacity, they can significantly influence international tourism flows towards a country hit by safety and security risks. Even decisions of individual tourists on where to spend a holiday very often depend on the attitude and practice of tour operators towards a particular destination. This paper analyzes the significance of tour operators on the recovery of destinations hit by crisis. Recommendations are offered of the steps that can be taken by the destination itself to become re-established on the international market.

tour operators ; safety and security crisis ; managing crisis ; crisis in Croatia

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