engleski

Internationalization of the Retail Trade and the Change of the Retail Trade Structure

The internationalization of the retail trade is a significant factor influencing the changes in the retail trade structures of some countries. In the internationaization strategy it is necessary to consider specific characteristics of individual countries in the possible choice of marketing variables of market appearance, i.e.. choice of the shop design. Because of the positive influences of the internationalization on the economy of the country that international retail traders are spreading, there is also the need for the Croatian retail trade to internationalize their strategy (both through foreign retail trade companies entering the Croatian market and through the spreading of the Croatian retail trade into other countries).

retail trade; internationalization; shop design; Republic of Croatia

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