engleski

Identification and Prediction of User Behavior Depending on the Context of the Use of Smart Mobile Devices

Smart mobile devices (smartphones) represent an important factor in access to information and communications networks. The wide population of users with different demands is using smart mobile devices in many contexts. The context of use of smart mobile devices represents a joint impact of smart mobile devices and mobile applications, used information and communications services and the user’s environment. The integration of smart mobile devices into user’s everyday life is the background for the development of the conceptual model that will make conclusions about their habits and patterns of their behavior based on the collected data. The data analysis can determine user's affiliation to a particular segment of users. This paper will analyze new system for measurement, data analysis and reporting of the use of smart mobile devices and related information and communication services, depending on the context of use.

Smart mobile devices; Context; User behavior; Segmentation; Behavior patterns

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