engleski

Managing the Process od Product Development Preparation - Ideas Assessment and Evaluation

The productivity early stages of product development play an important role in the whole process of innovation. Innovative ideas and later concepts are assessed in a situation of high uncertainty. Insufficient assessment results in the execution of too many marginal projects and the improper allocation of resources. It is therefore important to define a systematic method for idea assessment and provide transparent information for decision- making. This paper presents an attempt to define the methodology for the selection of ideas, and defines a set of criteria and attributes to assess the value of ideas. The verification was conducted through systematic assessment of a set of ideas on multiple levels.

Idea evaluation and selection; Idea management; Innovation management; Fuzzy-front-end; Product development

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