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The Importance of Intrinsic and Extrinsic Sparkling Wine Characteristics and Behavior of Sparkling Wine Consumers in Croatia (CROSBI ID 229066)

Prilog u časopisu | izvorni znanstveni rad | međunarodna recenzija

Cerjak, Marija ; Tomić, Marina ; Fočić, Nina ; Brkić, Robert The Importance of Intrinsic and Extrinsic Sparkling Wine Characteristics and Behavior of Sparkling Wine Consumers in Croatia // Journal of international food & agribusiness marketing, 28 (2016), 2; 191-201. doi: 10.1080/08974438.2015.1053162

Podaci o odgovornosti

Cerjak, Marija ; Tomić, Marina ; Fočić, Nina ; Brkić, Robert

engleski

The Importance of Intrinsic and Extrinsic Sparkling Wine Characteristics and Behavior of Sparkling Wine Consumers in Croatia

Sparkling wines accounted for 7.7% of the total wine consumption in 2011 in the world. Even though sparkling wine remains a long way behind still wine in total volume of production, world consumption of sparkling wine is expected to grow at a faster rate with an 8.5% increase by 2016. Although Croatia is a country with a high residual per capita consumption, the share of sparkling wine consumption compared with total wine consumption amounts only 1.3%. To collect data on Croatian sparkling wine consumers’ behavior and attitudes, we performed online research with 273 consumers. The research confirmed the low frequency of sparkling wine consumption. The most important characteristics of sparkling wines for Croatian consumers are their intrinsic characteristics (taste, smell) together with price:quality ratio, while visual appearance, expert reviews, or wine prizes are less important. Consumption of sparkling wines is generally associated with specific celebrations. Due to such perception of exclusive wine use, there is a need to break down this prejudice by better sparkling wine promotion through wine- tasting events, seminars, and gastronomy offers, especially for younger consumers.

Croatian consumers ; intrinsic and extrinsic characteristics ; sparkling wine

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Podaci o izdanju

28 (2)

2016.

191-201

objavljeno

0897-4438

1528-6983

10.1080/08974438.2015.1053162

Povezanost rada

Poljoprivreda (agronomija)

Poveznice
Indeksiranost