engleski

MOL - koncept kreiranja dodane vrijednosti u modnoj industriji Republike Hrvatske

The fashion industry today is an important economic sector in a significant number of the developed countries (Italy, France, the United States and the United Kingdom). Its impact on the national economy is primarily reflected in the large number of people it employs, and the export shares. The fashion industry involves systematic creativity and innovation, and integrates different types of knowledge that can contribute to creating high added value of the final product. For a full understanding of the economic benefits that are realized in the fashion industry it is necessary to analyze its supply chain. The supply chain has, for the purpose of this paper, been broken down into its key links providing the necessary level of insight into the overall functioning of the system. Supply Chain Management can be defined as a contemporary concept of managing strategic alliances that captures the nature of interactions between businesses (chain links), as well as the advantages which businesses that enter into a strategic alliance can achieve. In this paper we propose the concept of active cooperation between companies from developed and developing countries to enable the companies of the developing countries, including Croatian companies, to become an integral part of the global supply chains. For companies from a less developed country, not being a part of the global supply chains means the inability to acquire tacit knowledge through spillover that is necessary to create a market-friendly product and to develop management system standards. The purpose of this paper, therefore, is to examine the different modalities for the integration of Croatian companies into the global supply chains of the fashion & textiles industry. Considering its geographical situation, culture, and the level of information technology development, joining to a business or industry cluster is proposed as one of the most promising models.

Fashion Industry ; Supply Chain Management ; Knowledge Spillovers ; Clusters

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