Exploring strategic and learning orientation: Is there room for controversy? (CROSBI ID 636310)
Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Rupčić, Nataša
engleski
Exploring strategic and learning orientation: Is there room for controversy?
Marketing, strategic and learning literature has proposed several business orientations, which can positively affect organizational performance, such as market, learning, strategic, entrepreneurial, employee, competitor, customer and cost orientation. Prior research offered limited insight into the relationship between strategic orientation, learning orientation and organizational performance. For that purpose, learning orientation, as a factor that mediates the relationship between strategic orientation and organizational performance has been suggested. Research propositions linking strategic and learning orientation and organizational performance have been developed. In addition, suggestions have been given on how to approach exploration of strategic and learning orientation considering recent theoretical and empirical advancements.
Business orientation; strategic orientation; learning orientation; entrepreneurial orientation
Radovi u Zborniku referiraju se u bazama: EconLit, ProQuest, EBSCO, ReREc
nije evidentirano
nije evidentirano
nije evidentirano
nije evidentirano
nije evidentirano
Podaci o prilogu
245-253.
2016.
objavljeno
Podaci o matičnoj publikaciji
Proceedings of the 8th International Conference “An Enterprise Odyssey: Saving the sinking ship through human capital”
Galetić, L., Načinović Braje, I., Jaković, B.
Zagreb: Ekonomski fakultet Sveučilišta u Zagrebu
978-953-346-027-7
Podaci o skupu
An Enterprise Odyssey: Saving the sinking ship through human capital
predavanje
08.06.2016-11.06.2016
Zagreb, Hrvatska