engleski

The new paradigm of the 21st century, ‘Silent revolution’ of Cultural Creatives and Transformative Tourism of and for the Future.

The first part of this chapter provides an overview of the emerging ‘new conscious consumers’ who show significant behavioural changes in their lifestyle choices towards health, sustainability and greater responsibility towards society and the environment. The chapter gives an insight into these trends and how they form new demands for the shifted paradigm on new tourism perspectives. The second part of the chapter is to present the empirical results of the Auroville visitor survey in order to close the key research gap in the current knowledge on the travel characteristics of cultural creatives and their demand for transformative tourism. The research was conducted with threefold aims: to ascertain the extent to which Auroville visitors fit a description of culture creatives in terms of their social and environmental values ; to obtain travel profile of culture creatives travel and, finally, to gain insights into the characteristics of their stay in Auroville.

cultural creatives, new paradigm, transformative tourism, responsible traveller, sustainability

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