Prosodic features in the analysis of multimodal argumentation (CROSBI ID 636851)
Prilog sa skupa u zborniku | izvorni znanstveni rad
Podaci o odgovornosti
Kišiček, Gabrijela
engleski
Prosodic features in the analysis of multimodal argumentation
The term “prosodic” refers to such features as pitch, temporal structure, loudness and voice quality, emphasis, accentuation and (non-)fluencies of the speaker. Though 21st century public discourse is demonstrably multimodal, there remains a need to fully recognize more than a merely verbal mode of argument. Based on the analysis of TV commercials, this paper explores the argumentative value of prosodic features in multimodal discourse. We argue that the argumentative reconstruction of multimodal discourse should take prosodic features into account.
advertising ; argumentation ; auditory argument ; intonation ; multimodal discourse ; pitch ; prosodic features ; visual argumentation ; voice
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Podaci o prilogu
629-642.
2016.
objavljeno
Podaci o matičnoj publikaciji
Argumentation and reasond Action : Proceedings of the 1st European Conference on Argumentation, Volume II
Mohammed, Dima ; Lewinski, Marcin
Milton Keynes:
978-1-84890-212-1
Podaci o skupu
Nepoznat skup
poster
29.02.1904-29.02.2096