engleski

IS ABSENCE OF REGULATION AND FRANCHISING LAW OBSTACLE FOR FRANCHISING EXPANSION IN CROATIA – COMPARISON WITH OTHER COUNTRIES

Franchising plays important role in world economy since in the western developed countries almost 2/3 of sales are made in franchising locations and franchising create significant turn-over and influences growth and employment. Overview of the legal characteristics of the franchising points out that in most countries this form of business is not regulated by specific laws and, in case of existing legal regulations governing franchising, it is re, mainly related to the contractual relationship between the franchisor and the franchisee. Currently there are around 30 countries in the world which have specific franchising laws and there are other countries in which franchising are regulated with other laws. Although franchising is present in Croatia from mid-1960-ties it is still in its early phase of development. Croatia is also one of the countries in which franchising in not legally regulated by specific franchising law or any laws at all. Aim of this paper is to make a comparative analysis between Croatia and the countries that have set a regulation system that supports franchising development. This paper tries to answer the question whether the absence of the legal regulation of franchising in Croatia represents an obstacle for its development and expansion.

Croatia ; franchising ; franchising law ; franchisee ; franchisor

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