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The possibility of using the grounded theory method in the research of software entrepreneurship (CROSBI ID 638731)

Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija

Šmaguc, Tamara ; Vuković, Ksenija The possibility of using the grounded theory method in the research of software entrepreneurship // International Scientific Symposium “Economics, Business & Finance”, Proceedings. Jurmala: Institute of Researches and International Symposium Alkona IRIS - ALKONA, 2016. str. 5-12

Podaci o odgovornosti

Šmaguc, Tamara ; Vuković, Ksenija

engleski

The possibility of using the grounded theory method in the research of software entrepreneurship

In this article we examine the grounded theory method as a method of undertaking software entrepreneurship research. We describe the procedures for multiple case studies that can be done by using qualitative and quantitative data. We discuss grounded theory method in relation to research in software entrepreneurship and give suggestions for improvement of further research in this field. This method is based on inductive approach and involves the process of generating/creating theory from data. It encompasses different methods that are integral parts of the application of the grounded theory approach: constant comparison, theoretical sampling and coding. Software entrepreneurship has important impact on productivity, growth and employment. It is an activity characterized by high innovation and is one of the sources of productivity increase in the Croatian industry. One of the advantages of computer programming activities result from low entry barriers related to financing of business operations. Starting up a business in this industry requires a minimum economic capital, which makes it attractive for self-employment, especially among the young population. We propose the use of the grounded theory method in the case of software entrepreneurship research because the method is suitable for underresearched and complex phenomena. It is especially recommended if the area of research is relatively new and there is not much empirical validation related to the research problem.

grounded theory method; theoretical development; software industry; entrepreneurship; Croatia

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Podaci o prilogu

5-12.

2016.

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objavljeno

Podaci o matičnoj publikaciji

International Scientific Symposium “Economics, Business & Finance”, Proceedings

Jurmala: Institute of Researches and International Symposium Alkona IRIS - ALKONA

Podaci o skupu

International Scientific Symposium “Economics, Business & Finance”

poster

01.01.2016-01.01.2016

Jūrmala, Letonija

Povezanost rada

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