Why are Croatian Higher Education Institutions Present on Social Networks? (CROSBI ID 638875)
Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Golubić, Kruno ; Banek Zorica, Mihaela
engleski
Why are Croatian Higher Education Institutions Present on Social Networks?
Reasons why Croatian higher education institutions are present on social networks and their desired goals have not been researched yet. Previous research studies were mainly focused on the mere presence of institutions and the content they publish, but none of them looked into faculty’s opinions (or opinions of persons who are in charge of the official presence of institutions on social networks) about the institutions’ presence on social networks and if the outcomes of that presence were as expected. In this paper we will present results of a survey conducted in 2015. The goal of the survey was to find out what do persons that are in charge of the official presence of Croatian higher education institutions on social networks think about it and did it achieve the desired goals. When an institution is deciding whether it should establish presence on any social network or not, experience from other institutions is a valuable input. Therefore, in this paper, we will present some of the key findings on motivation and goal fulfillment of those institutions that have already been engaged on social networks.
Croatian higher education ; social networks ; social network presence ; marketing goals ; benefits of presence on social networks
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Podaci o prilogu
409-418.
2015.
objavljeno
Podaci o matičnoj publikaciji
INFuture2015: e-Institutions - Openness, Accessibility, and Preservation - Proceedings
Anderson, Karen ; Duranti, Luciana ; Jaworski, Rafał ; Stančić, Hrvoje ; Seljan, Sanja ; Mateljan, Vladimir
Zagreb: Odsjek za informacijske i komunikacijske znanosti Filozofskog fakulteta Sveučilišta u Zagrebu
1847-8220
Podaci o skupu
INFuture2015
predavanje
11.11.2015-13.11.2015
Zagreb, Hrvatska