Strategic and Marketing aspects of Tourist offer development of the Republic of Croatia (CROSBI ID 639327)
Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Alkier, Romina ; Stilin Belac, Žarko ; Milojica, Vedran
engleski
Strategic and Marketing aspects of Tourist offer development of the Republic of Croatia
In the last ten years moderate positive movements were registered in Croatian tourism, however, it still hasn´t reached its peak. Its primary goal must be formation of a unique and recognizable tourist product based on natural and cultural- historical resources, which will reflect its true identity, and profile it as a destination of excellence. Marketing activities are a key factor in achieving competitiveness. They enable an insight in the state on the tourist market in terms of change of preferences of contemporary tourists, and give guidelines where to go in terms of improving our tourist offer. The purpose of the paper is to present the importance of formation of strategic-marketing guidelines in achieving competitiveness of the tourist destination, while the goal of the paper is to present the state of Croatian tourism by using quantitative and qualitative indicators, and to propose strategic-marketing guidelines of future development of Croatian tourism.
tourist offer ; strategic-marketing guidelines ; tourist product ; Republic of Croatia
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Podaci o prilogu
196-207.
2015.
objavljeno
Podaci o matičnoj publikaciji
International Scientific Conference ICONBEST 2015
Skopje: University of Tourism and Management Skopje
978-608-4593-48-5
Podaci o skupu
International Scientific Conference ICONBEST 2015
predavanje
09.10.2015-11.10.2015
Skopje, Sjeverna Makedonija