engleski

Lifelong Learning Of Entrepreneurs in the Tourism and Hospitality Industry of the Republic of Croatia within the EU Perspective

In tourism and hospitality industry entrepreneurs are a great potential for creating new jobs. Likewise, the sophisticated desires of modern tourists are creating a demand for new types of jobs and new interdisciplinary professions on the world tourist market. New types and levels of professions require new knowledge, capabilities and skills which is why entrepreneurs-employers are searching for transversal competencies of their existing and/or future employees, such as communication skills, analytical skills, problem solving skills, etc. Only an employee who fulfills such conditions will be able to satisfy new requirements on the labour market, and employers who keep introducing and improving the effectiveness of an active educational policy will be able to compete on the world tourist market. Business excellence of enterprises will be achieved only by a lifelong learning. The aim of the paper is to stress the importance of lifelong learning of entrepreneurs in the tourism and hospitality sector within the Republic of Croatia through a prism of key EU documents. The purpose of the paper is to increase an awareness of the role of lifelong learning among the entrepreneurs in the tourism and hospitality sector with respect to creating new professions and new jobs.

entrepreneurship ; lifelong learning ; labour market ; EU

nije evidentirano