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River cruise as tourism product: marketing approach (CROSBI ID 640046)

Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija

Ružić, Ivan ; Bosnić, Irena ; Kelić, Ivan River cruise as tourism product: marketing approach // Interdisciplinary Management Research XII / Barković, Dražen ; Runzheimer, Bodo (ur.). Opatija: Ekonomski fakultet Sveučilišta Josipa Jurja Strossmayera u Osijeku, 2016. str. 339-349

Podaci o odgovornosti

Ružić, Ivan ; Bosnić, Irena ; Kelić, Ivan

engleski

River cruise as tourism product: marketing approach

Trends present on international tourism market shape the style of rest and travel, diversifi cation of activities on vacation and impose the need for research, planning, shaping and management of tourism river cruises product. In accordance with specific characteristics of river cruising it is necessary to make certain corrections to the usual marketing mix elements for their application to river cruises. Therefore, the aim of this paper is to establish characteristics of the tourism river cruise products as one of key elements of the marketing mix that all organizations involved in river cruises have to effectively manage if they want to survive on dynamic tourism market and competitive environment.

river cruises ; tourist product ; marketing mix ; destination port of call ; destination management companies

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Podaci o prilogu

339-349.

2016.

objavljeno

Podaci o matičnoj publikaciji

Interdisciplinary Management Research XII

Barković, Dražen ; Runzheimer, Bodo

Opatija: Ekonomski fakultet Sveučilišta Josipa Jurja Strossmayera u Osijeku

Podaci o skupu

12th Interdisciplinary Management Research (IMR 2016)

predavanje

20.05.2016-22.05.2016

Opatija, Hrvatska

Povezanost rada

Ekonomija