River cruise as tourism product: marketing approach (CROSBI ID 640046)
Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Ružić, Ivan ; Bosnić, Irena ; Kelić, Ivan
engleski
River cruise as tourism product: marketing approach
Trends present on international tourism market shape the style of rest and travel, diversifi cation of activities on vacation and impose the need for research, planning, shaping and management of tourism river cruises product. In accordance with specific characteristics of river cruising it is necessary to make certain corrections to the usual marketing mix elements for their application to river cruises. Therefore, the aim of this paper is to establish characteristics of the tourism river cruise products as one of key elements of the marketing mix that all organizations involved in river cruises have to effectively manage if they want to survive on dynamic tourism market and competitive environment.
river cruises ; tourist product ; marketing mix ; destination port of call ; destination management companies
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Podaci o prilogu
339-349.
2016.
objavljeno
Podaci o matičnoj publikaciji
Interdisciplinary Management Research XII
Barković, Dražen ; Runzheimer, Bodo
Opatija: Ekonomski fakultet Sveučilišta Josipa Jurja Strossmayera u Osijeku
Podaci o skupu
12th Interdisciplinary Management Research (IMR 2016)
predavanje
20.05.2016-22.05.2016
Opatija, Hrvatska