Croatia`s Triangle: Transition - Globalization - Marketing (CROSBI ID 483969)
Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Meler, Marcel ; Horvat, Đuro
engleski
Croatia`s Triangle: Transition - Globalization - Marketing
Being one of the countries in transition, the Republic of Croatia is positioned in a globalization process environment and in that sense faced with great challenges. Marketing can play a very important role to achieve this objective. As a creative economic process, business function, business conception, and even as a marketing life philosophy of its kind, marketing should nemely determine which technological trend directions should be aspired to and which trends will be in the function of general economic development through the prospective forecast methods. Thus, the transition - globalization - marketing triangle may construe a behavioral axis not only of the economic entites but also of a country as a whole, in order to achieve the ever so necessary development effects.
Croatia; globalization; marketing; transition
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Podaci o prilogu
431 - 436-x.
2002.
objavljeno
Podaci o matičnoj publikaciji
Transition in Central and Eastern Europe - Challenges of 21st Century
Sarajevo: Faculty f Economics, University of Sarajevo
Podaci o skupu
International Conference of the Faculty of Economics Sarajevo - ICES 2002
poster
17.10.2002-18.10.2002
Sarajevo, Bosna i Hercegovina