engleski

Effect of the changes in the RGB digital image channel on the perception of fashion photography while retaining its iconicity

The signifi cance of fashion photography is in technical terms related to its reproducibility, while semantically it primarily results from the fact that it is a medium perceived as highy iconic. Since consumers perceive fashion photographies displaying a model’s face as a portrait, it is possible to make acceptable modifi cations of skin colours so as to affect the perception of photography while still retaining its iconicity. In the experimental part of the paper a test portrait photography was made by altering the channels by +/- 3 and 6 %, and standard skin colour areas, altered in the same manner, were determined and their colour differences defi ned. Photographies were assessed in a survey by 100 participants. The survey showed that the perception of the photography can be infl uenced by making acceptable changes in the RGB channel of the portrait photography while retaining its high level of iconicity. Regulation of the effect by means of the red channel in the phase of digital image processing was proven optimum.

RGB channels; fashion photography; skin colour; colour difference; perception of photographies

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