engleski

Business intelligence as support to management and management system

Today, during the economic crisis and with increasingly unstable market conditions, managers are faced with greather challenges than ever, in terms of allocation of all available resources in order to achieve positive business results of the company. Managers today encounter large amounts of data that do not mean much in business process and do not contribute to the achievement of company strategies and successful company business. This is the reason why managers implement a separate business function or Business Intelligence section in developed countries ; to be able to extract, that is to draw the data within and outside the company via various legal methods and publicly revealed data. Business Intelligence not only helps the managers to make a decision based on objective and actual indicators in a given moment, but it also enables them to anticipate, that is, to predict the future events, not only within their own company, but also with the competition, customers and suppliers. Business Intelligence is also useful for managers in terms of familiarizing with the profile of their buyers because it collects, filters and meticuluously analyses the profile behaviour and habits of the customers. In this way, managers can accurately and punctually recognize the needs of their customers and finally meet the needs of increasingly demanding customers.

Business Intelligence, managers, information, data, competitive advantage, knowledge

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