engleski

Marketing in transition conditions

This process of economic transition must necessarily be carried out in the situation of completely opened market possibilities of management, because only under such conditions it is possible to create the prerequisites for general and adequate restructuring of the entire economy. This implies market behaviour in all segments of life, both economic and non-economic. From the purely economic point of view the new social-economic and political situation which should be achieved by the process of transition should, at the same time, represent a system that will, economically, be more stable. A social state should primarily be focused on the individual and on his contentment with his own social position that should be as high as possible. This is similar to the intentions of the marketing which is focused on the consumer and on his contentment with the products positioned as high as possible. In that respect, the social position of an individual should, primarily, be the result of his motivation, his enterpreneurship and his creativity.

Croatia; marketing; transition

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