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Tour Guide Communication Competence:Comparative Study Between Russian And North European Tourists’ Perceptions (CROSBI ID 57241)

Prilog u knjizi | izvorni znanstveni rad

Kostić-Bobanović, Moira. ; Esonu, Uchechi Nkeiruka Tour Guide Communication Competence:Comparative Study Between Russian And North European Tourists’ Perceptions // Cultural Tourism and Destination Impacts / Gržinić, Jasmina ; Vodeb, Ksenija (ur.). Pula, 2015. str. 210-226

Podaci o odgovornosti

Kostić-Bobanović, Moira. ; Esonu, Uchechi Nkeiruka

engleski

Tour Guide Communication Competence:Comparative Study Between Russian And North European Tourists’ Perceptions

This study investigates whether there are any differences in perceived importance of a tour guide’s communication competence behaviours between Russian and North European tourists and by their gender. Research participants were divided into two focus groups: Russian (n=133) and North European tourists (n=142). The focus groups completed questionnaires about their perceptions of the importance of nonverbal (approachability, poise, attentiveness) and verbal (language adaptability, cultural topics) dimensions of communication competence of tourist guides. All participants were surveyed while on a two-week vacation in Istria. Survey results were analyzed by focus group and by gender. Overall, with the exception of language adaptability, Russians ranked both nonverbal and verbal behaviours as more important than North Europeans. Additionally, female tourists considered verbal and nonverbal competence behaviours more important than their male counterparts.

Tour Guide, Communication Competence, Tourists’ Perceptions

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Podaci o prilogu

210-226.

objavljeno

Podaci o knjizi

Cultural Tourism and Destination Impacts

Gržinić, Jasmina ; Vodeb, Ksenija

Pula:

2015.

978-953-7498-96-2

Povezanost rada

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