Simulation modelling methods in political Internet Marketing (CROSBI ID 642412)
Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Dvorski Lacković, Ivana
engleski
Simulation modelling methods in political Internet Marketing
Growth of Internet possibilities and new media leads to increase of its sustainabillity for marketing use and growth of public awareness on new opportunities. Political marketing is a special area of marketing Research that remains in traditional frame but with changed structure and in dynamic environment. Simulation modelling is a set of methods and techniques that enable representation of real system based on scientific principles. Use of simulation modelling enables conceptual models validity checks ad their influence on system functioning and consequences of tested functioning. Basic aim of this paper is to present use of simulation modelling methods for the needs of political Internet marketing.
political internet marketing; simulation modelling
nije evidentirano
nije evidentirano
nije evidentirano
nije evidentirano
nije evidentirano
nije evidentirano
Podaci o prilogu
37-46.
2010.
nije evidentirano
objavljeno
978-953-7210-30-4
Podaci o matičnoj publikaciji
Pre-Conference Proceedings of the Special Focus Symposium on 2nd IKS: Information and Knowledge Systems
Šimović, V., Burita, L., Hruza, P.
Zagreb: Učiteljski fakultet Sveučilišta u Zagrebu
Podaci o skupu
The 4th International Conference on Advances and Systems Research
predavanje
11.11.2010-13.11.2010
Zagreb, Hrvatska