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Simulation modelling methods in political Internet Marketing (CROSBI ID 642412)

Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija

Dvorski Lacković, Ivana Simulation modelling methods in political Internet Marketing // Pre-Conference Proceedings of the Special Focus Symposium on 2nd IKS: Information and Knowledge Systems / Šimović, V., Burita, L., Hruza, P. (ur.). Zagreb: Učiteljski fakultet Sveučilišta u Zagrebu, 2010. str. 37-46

Podaci o odgovornosti

Dvorski Lacković, Ivana

engleski

Simulation modelling methods in political Internet Marketing

Growth of Internet possibilities and new media leads to increase of its sustainabillity for marketing use and growth of public awareness on new opportunities. Political marketing is a special area of marketing Research that remains in traditional frame but with changed structure and in dynamic environment. Simulation modelling is a set of methods and techniques that enable representation of real system based on scientific principles. Use of simulation modelling enables conceptual models validity checks ad their influence on system functioning and consequences of tested functioning. Basic aim of this paper is to present use of simulation modelling methods for the needs of political Internet marketing.

political internet marketing; simulation modelling

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Podaci o prilogu

37-46.

2010.

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objavljeno

978-953-7210-30-4

Podaci o matičnoj publikaciji

Pre-Conference Proceedings of the Special Focus Symposium on 2nd IKS: Information and Knowledge Systems

Šimović, V., Burita, L., Hruza, P.

Zagreb: Učiteljski fakultet Sveučilišta u Zagrebu

Podaci o skupu

The 4th International Conference on Advances and Systems Research

predavanje

11.11.2010-13.11.2010

Zagreb, Hrvatska

Povezanost rada

Ekonomija, Informacijske i komunikacijske znanosti