engleski

The importance of event impacts in the tourist destination

A visit to a particular tourist destination has increasingly become motivated by visiting events that nowadays make up a significant part of the integrated product of a tourist destination. In addition to responding to the motivations of tourists, events also generate multiplier effects in the tourist destination. They increase tourist traffic, encourage tourism spending, and build the identity of the tourist destination. Therefore, event monitoring and event impact evaluation has proved to be an important tool for the tourist destination. Taking into account the number of benefits of events and their role in a tourist destination, the purpose of this research is to examine the attitudes of the managers employed in tourist boards regarding event monitoring and the impacts they generate in the tourist destination. The paper is based on theoretical and empirical research. In the theoretical part, the key concepts have been described. In accordance with the purpose, an empirical research was conducted on a sample of 20 managers of tourist boards within Primorje-Gorski Kotar County. The survey was conducted in April 2016 using an 11-item structured written questionnaire. Descriptive analysis was used to obtain the goals of the research. The aim of the research was to obtain reliable data pertaining to the basic characteristics of methods of monitoring events in the destination and event impacts generated in the destination. The research results showed that the managers of tourist boards of Primorje-Gorski Kotar County mostly use simple methods of monitoring events, such as the observation method, financial report analysis and monitoring visitor numbers. More sophisticated methods such as SWOT analysis, monitoring police and fire department reports, cost-benefit analysis, and the suggestion box method are rarely used in event monitoring systems. The contribution of this paper is visible in proving the importance of event impacts in the tourist destination. Although it was conducted on a convenient sample, this study can serve to provide good insight into the attitudes of the respondents concerning event management.

Events ; Management attitudes ; Tourist boards ; Tourist destination

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