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Verbal communication in the export of services in the Republic of Croatia (CROSBI ID 643741)

Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija

Galović, Tomislav ; Bezić, Heri ; Mišević, Petar Verbal communication in the export of services in the Republic of Croatia // Proceedings of The International Scientific Conference / Knego, Nikola ; Renko, Sanda ; Knežević, Blaženka (ur.). Zagreb: Ekonomski fakultet Sveučilišta u Zagrebu ; Hrvatska gospodarska komora (HGK), 2016. str. 269-285

Podaci o odgovornosti

Galović, Tomislav ; Bezić, Heri ; Mišević, Petar

engleski

Verbal communication in the export of services in the Republic of Croatia

The main objec tive of the research is to identify the importance of verbal communication within the context of the hotel business operations in Croatia. Excellent verbal communication skills of hotel companies’ professionals make the guests feel more trustful and safe, what in turn “de facto” increases the revenues resulting from the export of services.The methodology is based on the primary research of a group of accommodation capacities within a hotel company located in the Republic of Croatia, in years 2015 and 2016. The research results confirm that possession of excellent verbal communication skills, along with the preparation and conduct of hotel companies’ business activities increase the efficiency of the negotiations and as a result increase theclient’s feelings of trust and safety, leading to a higher export of services.

export of services ; international business operations ; tourism ; negotiations

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Podaci o prilogu

269-285.

2016.

objavljeno

Podaci o matičnoj publikaciji

Proceedings of The International Scientific Conference

Knego, Nikola ; Renko, Sanda ; Knežević, Blaženka

Zagreb: Ekonomski fakultet Sveučilišta u Zagrebu ; Hrvatska gospodarska komora (HGK)

978-953-346-035-2

Podaci o skupu

TRADE PERSPECTIVES 2016 Safety, security, privacy and loyalty

predavanje

23.11.2016-24.11.2016

Zagreb, Hrvatska

Povezanost rada

Ekonomija