Verbal communication in the export of services in the Republic of Croatia (CROSBI ID 643741)
Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Galović, Tomislav ; Bezić, Heri ; Mišević, Petar
engleski
Verbal communication in the export of services in the Republic of Croatia
The main objec tive of the research is to identify the importance of verbal communication within the context of the hotel business operations in Croatia. Excellent verbal communication skills of hotel companies’ professionals make the guests feel more trustful and safe, what in turn “de facto” increases the revenues resulting from the export of services.The methodology is based on the primary research of a group of accommodation capacities within a hotel company located in the Republic of Croatia, in years 2015 and 2016. The research results confirm that possession of excellent verbal communication skills, along with the preparation and conduct of hotel companies’ business activities increase the efficiency of the negotiations and as a result increase theclient’s feelings of trust and safety, leading to a higher export of services.
export of services ; international business operations ; tourism ; negotiations
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Podaci o prilogu
269-285.
2016.
objavljeno
Podaci o matičnoj publikaciji
Proceedings of The International Scientific Conference
Knego, Nikola ; Renko, Sanda ; Knežević, Blaženka
Zagreb: Ekonomski fakultet Sveučilišta u Zagrebu ; Hrvatska gospodarska komora (HGK)
978-953-346-035-2
Podaci o skupu
TRADE PERSPECTIVES 2016 Safety, security, privacy and loyalty
predavanje
23.11.2016-24.11.2016
Zagreb, Hrvatska