engleski

Measuring attitudes in the self-employment intention model: methodological considerations

The purpose of the study is to analyze the predictive power of instruments measuring attitudes toward self- employment as one of the most significant predictors of a career choice according to the theory of planned behavior. The paper juxtaposes two various measurement approaches in assessing attitudes toward self- employment. The first approach is based on behavioral beliefs that produce favorable or unfavorable attitudes toward a self-employed career and considers two opposing options: pursuing a self-employed career or accepting a job position (working for an employer). In this context, developing a measurement construct is a multistep process that requires testing psychometric characteristics of proposed measures based on predefined theoretical and empirical dimensions. The second approach incorporates aggregate measures of attitude toward self-employment in which the predictor variable is assessed from only one perspective, without taking into account other career options. Through the means of multiple regression analysis, the paper details a comparison of both measurement approaches and their performance in explaining the dependent variable (self- employment intention). The predictive power of the model is defined as a criterion for selecting a measurement approach that can serve as a methodological framework for prospective studies focused on investigating attitudes toward certain behavior.

prediction model ; regression coefficient ; measurement construct ; attitude ; self- employment intention

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