Overview of the Quality of Secondary Health Care – SERVQUAL Measuring Instruments (CROSBI ID 645058)
Prilog sa skupa u zborniku | ostalo | međunarodna recenzija
Podaci o odgovornosti
Aleksijević, Agneza ; Medić, Mane ; Aleksijević, Marko
engleski
Overview of the Quality of Secondary Health Care – SERVQUAL Measuring Instruments
Improving the quality in health care institutions is a segment of quality management focused on increasing the ability to meet the requirements. Health care quality meets the needs of users, professional needs and achieves set objectives, and uses the resources in the most effi cient manner. Quality assurance requires determining the procedures used, the method of checking within the system and quality control which includes verification of realized procedures set in place to ensure quality. Quality in health care is an example of good practice of adop-tion and improvement of standards, processes and outcomes. Improving qual-ity requires knowledge and skills with a focus on lifelong learning, adaptation of patients’ needs and values. Te aim of this paper is to present marketing and quality of secondary healthcare services in the City of Vukovar and Croa-tian Veterans Hospitalby applying the SERVQUAL instrument. Research has shown how much importance Croatian veterans attach to dimensions of quality of services and whether there are differences and discrepancies between perceptions and expectations regarding the provision of services at the hospital. Te result showed significantly higher scores in expectations in relation to the perception in all dimensions of the SERVQUAL model ( Student’s t-test, p <0.001 ). As expected, the highest score was achieved in the category Reli-ability, while the lowest was achieved for the category Tangible elements, while in the category of perception the lowest score was achieved for Understanding for the users’, and the highest was achieved for Tangible elements. Tis paper can encourage hospital management to contemplate future quality measurements in order to identify the parameters of quality with an aim of achieving improvement. Quality is the responsibility of everyone within the organization, poor quality is expensive because of the inefficiency of people within the system.
service marketing, service quality, secondary health care, SERVQUAL
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Podaci o prilogu
29-40.
2016.
objavljeno
Podaci o matičnoj publikaciji
Interdisciplinary Management Research VIII
Barković, D. et al.
Osijek: Ekonomski fakultet Sveučilišta Josipa Jurja Strossmayera u Osijeku ; Hochschule Pforzheim University of Applied Sciences
978-953-253-105-3
Podaci o skupu
12th Interdisciplinary Management Research (IMR 2016)
predavanje
20.05.2016-22.05.2016
Opatija, Hrvatska
Povezanost rada
Ekonomija