hrvatski

Osnove sportskog marketinga

The chapter is focused on the description of the basis of sports marketing. It describes the sub- areas of sport as a social activities, but also as entrepreneurial business activities which faces with market competition. Chapter discusses on the definition of sports marketing and the application of the concept of marketing in sport. In this sense, chapter describes the elements of sports marketing mix - sports products, price, promotion and distribution. Chapter specifically deals with sports products as a specific form of products and services which has a specific classification. Also, the chapter describes the possible application of the concept of sports marketing.

sportski marketing, subpodručja sporta, elementi sportskog marketing miksa

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