Primjena marketinga u sportu (CROSBI ID 58165)
Prilog u knjizi | izvorni znanstveni rad
Podaci o odgovornosti
Ivan Novak ; Mato Bartoluci
hrvatski
Primjena marketinga u sportu
Chapter describes the distinctive role of marketing in sport i.e. for the sports business, the role of sports marketing mix elements for the business operations, the role of range of appliance of sports marketing for businesses in sports and sports-related businesses and the role of sponsorship in sport.
sportski marketing miks, primjena sportskog marketinga, sponzorstva u sportu
nije evidentirano
engleski
Application of marketing in sport
nije evidentirano
sports marketing mix, application of sports marketing, sponsorship in sports
nije evidentirano
Podaci o prilogu
228-255.
objavljeno
Podaci o knjizi
Ekonomika i menadžment sporta
Mato Bartoluci
Zagreb: Hrvatska akademija znanosti i umjetnosti (HAZU)
1997.
953-154-098-5
