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The role of tourism in perception of the Croatian country brand in Hungary and Croatia (CROSBI ID 645620)

Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija

Gerdesics, Viktória ; Pancić, Mladen ; Orosdy, Béla The role of tourism in perception of the Croatian country brand in Hungary and Croatia // Interdisziplinäre Managementforschung / Urban Bacher, Barković, Dražen (ur.). 2014. str. 236-244

Podaci o odgovornosti

Gerdesics, Viktória ; Pancić, Mladen ; Orosdy, Béla

engleski

The role of tourism in perception of the Croatian country brand in Hungary and Croatia

Today it is not easy to find the best choice as a tourist. There are not only count-less opportunities but the competitive advantages of tourist destinations have to be also identified within the endless bunch of information. Obviously, in a reverse interpretation, neither the supplier countries have an easy job in gaining the tourists. Among others this is one reason to consciously develop a good country brand. A specific historical element of Croatia is its secession from Yugoslavia in 1991 by which it had to develop an independent country image. For this tourism being a decisive part of its economy seemed to be an adequate tool. Te survey shown in present study is the continuation of a last year investigation on the Croatian country image carried out in Hungary – this paper shows the results of a Croatian survey as well. Based on Hungarian and Croatian questionnaire surveys it analyses the role of tourism in Croatian country brand by the time of the country’s EU-accession.

Croatia, Hungary, country image, country brand, tourism

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Podaci o prilogu

236-244.

2014.

objavljeno

Podaci o matičnoj publikaciji

INTERDISCIPLINARY MANAGEMENT RESEARCH X

Urban Bacher, Barković, Dražen

Opatija: Ekonomski fakultet Sveučilišta Josipa Jurja Strossmayera u Osijeku ; Hochschule Pforzheim University of Applied Sciences

978-953-253-126-8

1847-0408

Podaci o skupu

Interdisciplinary Management Research X

predavanje

16.05.2014-18.05.2014

Opatija, Hrvatska

Povezanost rada

Ekonomija