Organizational Marketing Transformation in the Republic of Croatia (CROSBI ID 484415)
Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Meler, Marcel ; Turkalj, Željko
engleski
Organizational Marketing Transformation in the Republic of Croatia
Having declared its independence in 1990, the Republic of Croatia has followed the course of a thorough economic transformation. This has manifested itself primarily in the transformation of socially owned property into the private one and in the development of a market-oriented economy. Free entrepreneurship and private property are basic requirements of an entire economic transformation. Although the difficulties, connected with the transformation models used in the last few years, have been more or less successfully overcome, there is a new problem: how to successfully organize particular company-based activities, so that they comply with a new type of proprietary, managemental, and executive tasks. It must be emphasized that the company’s organizational structure and, within this process, the organizational formation of marketing as a business function that should continuously direct the company toward the market should be understood as a result of dynamic appreciation of already existent needs and an anticipation of the future ones, when it comes to a concrete company’s position on the market.
Croatia; company; marketing; organizational transformation
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Podaci o prilogu
303-318-x.
2002.
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objavljeno
Podaci o matičnoj publikaciji
The Proceedings of theInternational Symposium "Economics and Management of Transformation",
Temišvar:
Podaci o skupu
International Symposium "Economics and Management of Transformation",
predavanje
11.05.2002-12.05.2002
Temišvar, Rumunjska