engleski

Marketing Approach to the Catering-Oriented Personnel Education in the Republic of Croatia

Education in general, especially the vocational one, should optimally qualify the members of a society for intensive economic changes we testify to and for those that can be expected. Of course, these changes are also evident in the tourist trade, especially in the catering field. In addition to these changes, correspondent to the economic importance of tourist trade for the Republic of Croatia, the educational system is confronted with the task to provide for the necessary qualificational and qualitative personnel structures that will be able to make and to maintain the tourist trade system efficacious and to realize its sustainable competitive advantage. It is not an easy social assignment to provide for the personnel qualified in the fundamental skills, with developed capabilities and human quality, in order to satisfy all personnel needs in the tourist trade of the Republic of Croatia. Necessary therefore is a marketing-consideration synergy, utilization of its techniques, as well as of an institutional coordination, as to secure a system able to respond to the aforementioned demands and be flexible with regard to the expected changes. Thus, a priority goal within the educational system should not, to such an extent, be the adoption of a large quantum of educational content but more the development of logical and creative abilities of an individual, as well as the adoption of a part of general and especially vocational educational contents necessary for working processes. As a follow-up to the aforesaid premises, the paper especially discusses a marketing approach to the catering oriented personnel education.

catering; dual educational system; education; educational system; marketing in education

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